Events: demystified
Events: demystified
85: What is Salesforce and why do your events need it ft Matt Frank (

Coming up on the Events: demystified Podcast is our interview with Matthew Frank, the Director of Technology Evangelism & Product Marketing at, during which we take on to demystify:

– the common pitfalls in the event management space and how to solve them,

– how to get the most out of your hybrid event with Salesforce,

– strategies necessary to ensure sensitive data remains secure during the transition back to in-person events, and

– what event metrics event technology should capture and their impact.


Matt Frank is a Denver resident and avid music enthusiast, with one goal in mind: to empower organizations with apps that delight and, simply put, ‘just work.’ Connect with Matt on LinkedIn, or on his company’s website.


“Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan.

Let’s chat about your event, and schedule a time that works for you via the 20 min free consultation link.

Original Podcast Music written and produced by Fable Score Music. 


September will be the launch of our brand new season: Women Behind the Scenes in Events. Stay tuned for some fantastic featured guests!

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