Events: demystified
47: The Importance of A/B comparison testing in Events ft Miguel Neves (EventMB)

In today’s episode, I have the pleasure of hosting Miguel Neves, EventMB’s Editor-in-Chief who likes to describe himself as a “curious creator and caring curator of computerized content and a conscious connector of charismatic characters’. Miguel lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. He is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.

Tune into today’s episode as Miguel and I will be discussing and

  •  demystifying the future of events as he sees it,  
  • the importance of A/B comparison testing in order to produce and host successful events,
  • what a proper hybrid event should and could look like, 
  • content planning for the full event cycle as well as, 
  • the approval process that goes into generating meaningful content that informs, involves and entertains, and much more.

“Events: demystified” Podcast is brought to you by Tree-Fan Events and your ah-mazing host is Anca Trifan.


You can find Miguel here:

Also, on social @miguelseven


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