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Corporate Events: ROI, Engagement and Keeping it Real

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June 14, 2024

Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

In this episode of the Events Demystified Podcast, host Anca Platon Trifan speaks with Huong Nguyen, former CEO of Shiloh Events and now founder/CEO of Aletheia, an AI platform for event operations built from agency-side delivery pain.

👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠

They discuss building in public on LinkedIn, balancing vulnerability with credibility, and the challenges of starting over, including patience, frequent setbacks, and the ability to iterate in product versus one-shot event execution. Huong shares three validation steps for founders, focus groups before coding, conference/LinkedIn market testing, and beta value delivery before charging, and recounts early wins from a 20-planner focus group, IMEX soft launch interest, and enterprise follow-through into procurement. The conversation closes with lessons from climbing and strength training, training for failure, building capacity across mental/ emotional/ spiritual/ physical pillars, and a reminder that event tech’s future depends on reducing friction, respecting data, and protecting human moments. 00:00 Scaling AI Without Losing Humanity02:12 From Agency CEO to AI Founder04:52 Service vs Product: The Hard Reality of Building Tech06:10 Trust, Patience, and Long Timelines07:24 Vulnerability, Credibility, and Starting Over10:41 Contextual AI for Event Ops Workflows13:38 What AI Should Automate (and What Must Stay Human)15:02 Beta Feedback Loops and Decision Support17:02 New Conversations as a Solution Provider18:30 Ops Tools, Integration, and the ‘All-in-One’ Myth20:53 Getting 20,000+ Employees to Actually Use the Tools21:24 Speed, Context, and a Real Source of Truth23:07 Fears of Failure, Irrelevance, and Lack of Adoption24:42 Focus Groups, IMEX, and Beta ‘Whoa’ Moments27:10 3-Step Validation Before You Sell (Value First)29:40 Rock Climbing, Strength Training, and Redefining Failure32:50 Mental, Emotional, Spiritual, Physical, For High-Stakes Leadership34:18 Closing Reflections, Gratitude, and Where to Connect
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👉 Episode Notes: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Sponsored and Produced by Tree-Fan Events Production LLC.

Let’s change the way we plan, produce, and experience events together!

Connect with your Podcast Host at the links below:

Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!