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01 Apr
AI Technology, Blog

AI for Event Planners in 2026: From Experimentation to Operational Advantage

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April 1, 2026
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25 Mar
AV Production, Blog

AV Production Playbook: Run Flawless Live Events Without Chaos

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April 2, 2026
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16 Mar
AI Technology, Blog

AI in 2026: From Tools to Systems That Actually Do the Work

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April 2, 2026
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10 Mar
AI Technology

AI Agents Are Fast. The Real Bottleneck Is What Comes Next.

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March 10, 2026
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05 Mar
#fit4events™, Blog

2025 Olympian Wellness Awards Winners Announced by Olympian Meeting™ and #Fit4Events™

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March 9, 2026
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01 Mar
AI Technology, Blog

10 AI Tools Every Event Pro Needs in 2026

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March 10, 2026
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26 Feb
Blog

Small Business AI Adoption in 2026: What the Federal Reserve Report Reveals About Where Businesses Are Investing

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March 9, 2026
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19 Feb
AI Technology

AI Adoption Is Not the Same as AI Integration

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March 9, 2026
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09 Feb
AI Technology, Beyond AI

AI Agents vs AI Systems: What Google’s 2026 AI Agent Trends Mean for Business Strategy

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March 9, 2026
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20 Jan
AI Technology, Blog

AI’s Dirty Secret Isn’t the Data Center

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January 30, 2026
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10 Jan
AI Technology, Blog

Is Agentic AI the Future of Event Planning?

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January 30, 2026
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03 Jan
Blog

Human to Human: Why the Future of Trade Shows Isn’t About Technology

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January 30, 2026
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  • AI for Event Planners in 2026: From Experimentation to Operational Advantage
  • AV Production Playbook: Run Flawless Live Events Without Chaos
  • AI in 2026: From Tools to Systems That Actually Do the Work
  • AI Agents Are Fast. The Real Bottleneck Is What Comes Next.
  • 2025 Olympian Wellness Awards Winners Announced by Olympian Meeting™ and #Fit4Events™
  • 10 AI Tools Every Event Pro Needs in 2026
  • Small Business AI Adoption in 2026: What the Federal Reserve Report Reveals About Where Businesses Are Investing
  • AI Adoption Is Not the Same as AI Integration
Our latest Podcast Episode
Events: demystified Podcast
Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

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213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
byAnca Platon Trifan

Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes.

Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years.

She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys.

They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content.

Sponsored and Produced by Tree-Fan Events Production LLC.

Connect with your Podcast Host at the links below:

LinkedIn | Instagram | Book Anca to Speak at Your Event

⁠⁠⁠⁠⁠⁠Original Podcast Music written by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
April 17, 2026
Anca Platon Trifan
212: My 44th Birthday – What It Feels Like to Finally Catch Up to Yourself
April 3, 2026
Anca Platon Trifan
211: “Let Go to Grow” – The CEO’s Lesson in Leadership ft Lisa Gregory
March 27, 2026
Anca Platon Trifan
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