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AI in Event Marketing: Innovative Strategies for Success

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August 1, 2024

Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

Host Anca Platon Trifan interviews Mohammed Younas, founder and CEO of vFairs, on the Events Demystified Podcast (CEO Edition) about building reliable event technology under pressure. Younas explains vFairs as an end-to-end platform for in-person, hybrid, and virtual events, created after he built software to run his own events when a vendor charged $25,000 per event with poor support. He shares how a Fortune 500 early customer and word-of-mouth drove growth, and how COVID brought rapid scaling while refusing to compromise on quality, including refunding contracts when requirements couldn’t be met. Key themes include ownership, honesty, empathy for event planners, “hospitality” mindset, and “eating your own dog food.” He discusses customer-driven roadmaps, AI for support, setup acceleration, personalization, matchmaking, and agenda recommendations, and closes with staying fit through family, friends, and sport, plus connecting on LinkedIn.

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👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠

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Sponsored and Produced by⁠⁠Tree-Fan Events Production LLC⁠

Connect with your Podcast Host at the links below:

⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Book Anca to Speak at Your Event⁠⁠

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Original Podcast Music written by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry

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