In this episode, I have the honor of interviewing live Anna Marie Aldinger, the president, and owner of IBL Events, one of the largest producers of consumer trade shows in Idaho. We will cover topics such as personal strategies to handle multiple projects at the same time, tips to overcome event stress, the type of return an exhibitor should expect from a trade show, how to create visually appealing booths, marketing tactics to ensure success before and after exhibiting at a trade show and of course, the growing concerns about the spread and impact of the COVID-19 virus (aka coronavirus) and the type of precautions a meeting professionals should take, if and when should they cancel their event and the type of plan that should be in place not just for the organizers but also for venues, keeping attendee’s health and safety on top of mind.
This episode was a lot of fun recording and I sure hope you will tune in on any major podcasting platforms as we will be exploring this new topic together!
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A veteran woman in event productions highlighting women #BTS in AV, event productions, and technology, promoting #diversityinAV by sharing the stories of those that make behind-the-scenes magic happen while demystifying the Audio-Visual, Lighting, Tech, and Production behind In-Person, Virtual, and/or Hybrid Events. The latest season is focused on Mental & Physical Fitness for #eventprofs, small business owners, and entrepreneurs. Tune in for tips, tricks, and tactics thaAnd also share the stories of those that make the #behindthescenes magic happen! #womeninav https://eventsdemystified.com/
111: Employing neuroscience and psychology knowledge and tools to improve our events ft Victoria Matey
byTree-Fan Events Podcast
My featured guest today, Victoria Matey, an event psychology advisor and co-founder of Matey Events, provides science-based solutions for your event challenges, andbelieves that experiences take place in people’s minds first and foremost. By offering insight into human behavior, she helps event profs deliver more remarkable events with less effort. She provides ideas, strategies, and science-backed solutions for increased engagement, retention, and revenue.
Victoria is the author of the 'Event Psychology Lab' online course and the '10 Principles of Strategic Event Planning” book. She leads the Event Psychology club, a community and the top resource for event profs looking to transform events with brain science insights, and hosts the podcast ”What If I Told You” where she interviews behavioral scientists and practitioners about human psychology and the mind.
In addition to receiving Ford Foundation IFP Fellowships and IFP Alumni Awards, Victoria has been recognized by Smart Meetings as a Top100 Smart Women in Meetings, a ChangeMaker by MeetingsNet, and in 2022 she was named the Meeting Professional of the Year.
1. Better event experiences come from understanding human psychology.
2. Rethinking event design based on research insights.