Demystifying Event Cash Flow and AI Finance with Jeffrey Mazza: Insights from the Events Demystified Podcast

Welcome to another insightful episode of the “Events Demystified” podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP. In this episode, Anca demystifies the critical topic of event finance with Jeffrey Mazza, CEO of Millstone Consulting Group and CFO of multiple events and hospitality companies. With over 20 years of experience in finance, investment, and public accounting, Jeffrey shares invaluable insights on cash flow management, financial planning, and operational challenges faced by businesses today.

Understanding the Lifeline of Business: Cash Flow Management

Cash flow is the lifeblood of any business, especially for small businesses and event professionals. Jeffrey emphasizes the importance of having a clear understanding of your cash flow to ensure the financial health and sustainability of your business. He explains that even profitable businesses can face significant financial challenges if they don’t manage their cash flow effectively.

Anca and Jeffrey discuss common issues such as unexpected expenses and delayed receivables, and how these can impact a business’s liquidity and solvency. Jeffrey offers practical strategies for overcoming these obstacles, such as maintaining cash reserves and improving the management of accounts receivable.

Proactive Financial Planning and Scenario Forecasting

One of the key takeaways from this episode is the importance of proactive financial planning. Jeffrey highlights the need for businesses to forecast their cash flow and plan for different scenarios—best case, base case, and worst case. By doing so, businesses can prepare for potential pitfalls and make more informed decisions.

Jeffrey shares how a simple cash flow forecast can be a powerful tool for small businesses. He explains that while there are advanced tools available, even a basic forecast created in Excel can provide significant benefits. Regularly updating the forecast and adjusting it based on actual performance can help business owners stay on top of their financial situation and avoid surprises.

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Building a Robust Financial Team

As businesses grow, so do their financial management needs. Jeffrey discusses the importance of building a strong finance team, starting with a bookkeeper or accountant and eventually adding roles such as a CFO. He explains that a good finance team can provide valuable insights and help business owners make strategic decisions.

For small businesses that may not have the resources to hire a full-time finance team, Jeffrey suggests outsourcing certain functions. He explains how a fractional CFO can offer the expertise of a CFO at a fraction of the cost, providing strategic guidance and helping businesses navigate financial challenges.

Leveraging AI for Financial Planning and Cash Flow Management

AI technology is transforming many industries, including finance. Jeffrey and Anca discuss the potential of AI to enhance financial planning and cash flow management. AI can analyze large data sets, predict trends, and automate routine tasks, providing valuable insights that can help businesses make better decisions.

Jeffrey shares his excitement about the future of AI in finance and mentions some of the tools that are already making a difference. From AI-driven financial analysis tools to automated cash management solutions, technology is offering new ways for businesses to optimize their financial operations.

The Human Element of Finance: Wellness and Well-being

In addition to discussing financial strategies, Anca and Jeffrey also touch on the importance of wellness and well-being for business owners and professionals. Managing a business can be stressful, and maintaining physical and mental health is crucial for long-term success.

Jeffrey emphasizes the need for good sleep habits, proper nutrition, and regular exercise. He shares practical tips for staying healthy, especially during busy event seasons, and highlights the benefits of taking care of oneself to be more effective in business.


This episode of the “Events Demystified” podcast offers a wealth of knowledge for anyone involved in the event industry or small business management. From understanding the importance of cash flow management to leveraging AI for better financial planning, Jeffrey Mazza provides practical advice and actionable insights that can help businesses thrive.

For more episodes packed with expert advice and industry insights, be sure to subscribe to the “Events Demystified” podcast on Spotify and YouTube. Stay tuned for more conversations that will keep you ahead of the curve in the ever-changing world of events.

Join the Conversation

Thank you for tuning in to Events Demystified. If you enjoyed this podcast, please take a moment to review it, rate it, and share it with other event professionals. Connect with us on social media and let us know what you’re up to.

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Stay curious and empowered. Catch you on our next episode soon! Until then, happy investing!

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