In today’s episode we get to speak with Jen Barth, the founder and director of a non-profit organization located in Boise, Idaho and serving the women of the Treasure Valley. Jen has an amazing heart for the women in her city and through events, small groups and involvement in the community, she’s doing everything in her power to reach these women, meet them where they are in their journey and support their needs in any way she can! We’ll learn what it takes to reach these women, the work behind the scenes that is necessary for a non-profit to function and touch the lives of so many people! We’ll speak about family as well as strategies to staying focused and on mission, about staying healthy and managing stress, about managing volunteers and teams that make events successful and what is the right marketing approach to reaching your targeting audience when promoting your events. Stay tuned for today’s nuggets of wisdom sprinkled throughout the duration of this episode!
Small disclaimer before we dig into it: This episode has been recorded over Zoom Voice – Over – IP and therefore the quality is not the highest at times so please bear that in mind as you listen.
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A veteran woman in event productions highlighting women #BTS in AV, event productions, and technology, promoting #diversityinAV by sharing the stories of those that make behind-the-scenes magic happen while demystifying the Audio-Visual, Lighting, Tech, and Production behind In-Person, Virtual, and/or Hybrid Events. The latest season is focused on Mental & Physical Fitness for #eventprofs, small business owners, and entrepreneurs. Tune in for tips, tricks, and tactics thaAnd also share the stories of those that make the #behindthescenes magic happen! #womeninav https://eventsdemystified.com/
111: Employing neuroscience and psychology knowledge and tools to improve our events ft Victoria Matey
byTree-Fan Events Podcast
My featured guest today, Victoria Matey, an event psychology advisor and co-founder of Matey Events, provides science-based solutions for your event challenges, andbelieves that experiences take place in people’s minds first and foremost. By offering insight into human behavior, she helps event profs deliver more remarkable events with less effort. She provides ideas, strategies, and science-backed solutions for increased engagement, retention, and revenue.
Victoria is the author of the 'Event Psychology Lab' online course and the '10 Principles of Strategic Event Planning” book. She leads the Event Psychology club, a community and the top resource for event profs looking to transform events with brain science insights, and hosts the podcast ”What If I Told You” where she interviews behavioral scientists and practitioners about human psychology and the mind.
In addition to receiving Ford Foundation IFP Fellowships and IFP Alumni Awards, Victoria has been recognized by Smart Meetings as a Top100 Smart Women in Meetings, a ChangeMaker by MeetingsNet, and in 2022 she was named the Meeting Professional of the Year.
1. Better event experiences come from understanding human psychology.
2. Rethinking event design based on research insights.