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03 Nov
Events, Hybrid Events, Specials, Virtual Events

The New Rules from Women in Events (tech + prod)

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November 3, 2021
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ROS vs Production Tech Script
24 Aug
Blog, Hybrid Events, Virtual Events

[Video] Event ROS vs Production Tech Script

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June 14, 2022
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Blog_Hybrid Tech Setup
21 Aug
Blog, Events, Fundraisers, Hybrid Events

Technical Setup for Hybrid Fundraising Gala

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August 21, 2021
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13 Aug
Hybrid Events, Virtual Events

[Video] How-to achieve a high-quality live-stream

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August 20, 2021
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11 Aug
Hybrid Events, Virtual Events

In-house AV vs Outsourced Production Partners

Posted by author-avatar admin
June 1, 2023
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Julius Solaris
09 Jul
Blog, Hybrid Events, Podcast, Virtual Events

[Video] The current state of Hybrid Events ft. Julius Solaris

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August 13, 2021
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09 Jul
Blog, Hybrid Events

Case Study: A Hybrid Fundraising Gala

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July 10, 2021
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quick tips for quality live-streaming
11 May
Hybrid Events, Virtual Events

Five Quick Tips to Improve your Event’s Live-streaming Quality

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August 27, 2021
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give your sponsors the opportunity of a lifetime
08 May
Blog, Hybrid Events, Sponsorship, Virtual Events

Sponsorships for Virtual Events

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May 10, 2021
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The Future is Hybrid
23 Apr
Blog, Hybrid Events

The future is Hybrid

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April 26, 2021
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20 Nov
Blog, Hybrid Events, Virtual Events

Virtual Event Platforms 101

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August 11, 2021
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23 Oct
Hybrid Events, Virtual Events

Tech Tuesday Q&A – Technology & Strategy for Virtual Events

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August 11, 2021
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  • AI for Event Planners in 2026: From Experimentation to Operational Advantage
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Our latest Podcast Episode
Events: demystified Podcast
Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

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213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
byAnca Platon Trifan

Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes.

Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years.

She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys.

They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content.

Sponsored and Produced by Tree-Fan Events Production LLC.

Connect with your Podcast Host at the links below:

LinkedIn | Instagram | Book Anca to Speak at Your Event

⁠⁠⁠⁠⁠⁠Original Podcast Music written by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
April 17, 2026
Anca Platon Trifan
212: My 44th Birthday – What It Feels Like to Finally Catch Up to Yourself
April 3, 2026
Anca Platon Trifan
211: “Let Go to Grow” – The CEO’s Lesson in Leadership ft Lisa Gregory
March 27, 2026
Anca Platon Trifan
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