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02 May
Corporate, Events, For Profit, Fundraisers, Hybrid Events, Non Profit, Services, Virtual Events

Three simple ways to gain status

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May 2, 2022
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06 Apr
Events, Hybrid Events, Services, Virtual Events

Disaster-proof your hybrid event

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June 19, 2022
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25 Mar
Hybrid Events

5 Elements Of A Successful Large Scale Hybrid Conference

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March 25, 2022
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17 Mar
Blog, Fundraisers, Hybrid Events, Non Profit, Virtual Events

10 Common Pitfalls of Virtual & Hybrid Fundraising

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March 17, 2022
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16 Mar
Blog, Fundraisers, Hybrid Events, Non Profit, Virtual Events

Fundraising Events: Three Success Stories

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March 26, 2022
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16 Mar
Hybrid Events, Virtual Events

Award Honoree: 40 Under 40 and #womentowatch

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March 16, 2022
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14 Jan
Corporate, Events, For Profit, Fundraisers, Hybrid Events, Non Profit, Virtual Events

Stay prepared so you are prepared

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January 17, 2022
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09 Jan
Hybrid Events

2022 Hybrid Event Evolution & Trends

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January 23, 2022
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07 Jan
Hybrid Events, Virtual Events

Hybrid Event Strategy to achieve excellent AV production

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January 7, 2022
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18 Dec
Events, Fundraisers, Hybrid Events, Virtual Events

Avoid these hybrid event mistakes

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December 18, 2021
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11 Dec
Fundraisers, Hybrid Events, Virtual Events

Virtual and/or Hybrid Fundraising – is it still possible?

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December 18, 2021
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18 Nov
Events, Hybrid Events

IMEX America’21 Key Takeaways

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November 19, 2021
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  • AI for Event Planners in 2026: From Experimentation to Operational Advantage
  • AV Production Playbook: Run Flawless Live Events Without Chaos
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Our latest Podcast Episode
Events: demystified Podcast
Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

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213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
byAnca Platon Trifan

Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes.

Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years.

She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys.

They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.

👉 Like and share this video to spread the knowledge.

👉 Episode Notes: https://eventsdemystified.com/

👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content.

Sponsored and Produced by Tree-Fan Events Production LLC.

Connect with your Podcast Host at the links below:

LinkedIn | Instagram | Book Anca to Speak at Your Event

⁠⁠⁠⁠⁠⁠Original Podcast Music written by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
213: Measurable Events: ROI-Driven Strategy, and Industry Advocacy ft Wendy Porter
April 17, 2026
Anca Platon Trifan
212: My 44th Birthday – What It Feels Like to Finally Catch Up to Yourself
April 3, 2026
Anca Platon Trifan
211: “Let Go to Grow” – The CEO’s Lesson in Leadership ft Lisa Gregory
March 27, 2026
Anca Platon Trifan
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