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Explore strategies, tools, and stories at the crossroads of AV, AI, and wellness.
Our latest Podcast Episode
Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.
Host Anca Platon Trifan interviews Wendy Porter, founder and chief event strategist at Wendy Porter Events, about designing live events that deliver measurable business outcomes.
Porter shares her path from marketing at UnitedHealthcare, starting with an unexpected trade show assignment that grew into major sponsorships and leadership conferences, to launching her firm after a corporate downsizing, now approaching 10 years.
She explains her CEO approach of supporting a subcontractor-based team and building thought leadership, and outlines her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data) to create intentional, connected, data-captured event journeys.
They discuss fractional “head of events” leadership, shifting organizational mindset from events as expense to investment, and her advocacy through the Live Events Coalition, including congressional outreach, NAICS code reform, job classification work, talent pipeline curriculum, and tariff concerns.
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👉 Episode Notes: https://eventsdemystified.com/
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Sponsored and Produced by Tree-Fan Events Production LLC.
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Original Podcast Music written by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!
FAQ's
What topics do you cover on the Tree-Fan Events blog?
The blog covers event production, AV leadership, event technology, AI strategy, workflow design, and #fit4events™ performance principles for event professionals.
Are the articles written for planners or technical teams?
Both. Articles are written to help planners make better technical decisions and help production teams execute with clarity, alignment, and strong outcomes.
Do you publish practical templates and checklists?
Yes. When relevant, articles include frameworks, prompts, and operational guidance that can be applied across the event lifecycle.
Can I request a topic?
Yes. If you have a specific problem you want unpacked, you can submit a topic request through the contact page.
